Updated on September 29, 2019. See end of post.
Amid a continuing lawsuit over–what else?–money, the two daily newspapers in Las Vegas, which are distributed together, saw their average print circulation drop a staggering one-ninth in just one year.
The bad news was buried in tiny type in an obscure legal notice replete with typos (see update below) at the bottom of page 10-F in yesterday’s Las Vegas Review-Journal. The paper is owned by conservative Las Vegas casino mogul Sheldon Adelson. It is in a 50-year joint operating agreement with the Las Vegas Sun, which is owned by the more liberal Greenspun family and published as a separate section inserted in the RJ. The RJ handles all advertising, circulation and printing, as well as its own editorial project.
According to the notice, which is also submitted to the U.S. Postal Service under oath, the total average paid print circulation for the previous 12 months was 69,081. The year-earlier figure, published just as obscurely in the paper on September 23, 2018, was 77,826. Do the math, and that works out to a 11.24% drop–more than one-ninth. Because the 69,081 is a 12-month average of daily and Sunday, the current average print circulation for, say, last week, was probably even lower by several thousand.
In predicting this continuing circulation drop several weeks ago, I likened the situation to two scorpions fighting in a sinking bottle; the victor eventually will die, too. Nothing in the new numbers alters my view in the slightest. Continue reading


