
At the New to Las Vegas world headquarters recently, Mary Newton was on the line, cold-calling me and soliciting a cash donation for the American Breast Cancer Support Association. It was the usual pitch: Commit to a specific-dollar pledge before seeing any paperwork.
I asked where the charity is located. The voice on the other end said she was with a fundraiser named Innovative Teleservices in Port Huron, Mich. That’s fine, I said, but repeated, where is the charity located?
Mary–who wasn’t a real person but a computer-generated voice using artificial intelligence–eventually said she would get someone else on the line. That someone–a real person–said the charity was headquartered in Knoxville, Tenn. I pressed for the formal name of the charity rather than the trade name used in soliciting funds. United Cancer Support Foundation. I was told.
Now–especially if you’ve been writing about charities like I have for a long time–being asked for money by a cancer charity based in Knoxville sets off more alarms than the Great Chicago Fire, or an email plea from Nigeria. Especially this one. For as it turns out, I was personally solicited before by this very organization–a long time ago and under one of its previous names.
But what hasn’t changed very much is the m.o. By my reading of UCSF’s latest tax filing, maybe 4 cents of each donated dollar went to something I might call good works, like grants to individuals and organizations. The other 96 cents of each dollar was gobbled up by fundraising costs and overhead. These are truly dreadful financial efficiencies.
This data is not volunteered to would-be donors. Nor is the charity’s recent banning from soliciting in two states. But it all sort of makes a mockery of UCSF’s printed motto, “United we care, united we share.” Continue reading



