As someone New To Las Vegas, I’ve had to get a new set of medical professionals to help keep me alive and functioning: doctors, specialists, dentists and the like. So it pains me to report this. On the walls of offices and waiting rooms I keep seeing laudatory plaques and literature issued by a shadowy ratings group with a misleading name and banal standards set up by a California trophy maker for, it seems, the purpose of selling overpriced plaques.
The group calls itself Consumers’ Research Council of America. Now, if you get that confused with Consumers Union, the publisher of the highly respected magazine Consumer Reports, it’s probably no surprise. And if you think the address Consumers’ Research Council of America lists on its website of Pennsylvania Avenue NW in Washington just four blocks from the White House is a prestige location, think again: It’s simply a mail drop at a UPS store. And don’t bother calling the phone number on the home page either. It is answered by a tape that won’t take a message.
The image elsewhere on this page is that of a hanging on the waiting room wall of a Las Vegas dentist I mercifully will not name. It’s far from the first Consumers’ Research Council of America “endorsement” I have seen around Sin City.
Don’t believe me? Just Google “Las Vegas” and “Consumers’ Research Council of America” (make sure to include the apostrophe), or click on this link. You will get scores of hits of medical and other professionals touting this big honor. Hanging out in the suburbs? Google “Henderson” and “Consumers’ Research Council of America” and you’ll get dozens. Hell, even Googling “Summerlin” (a well-to-do section of the Las Vegas area) and “Consumers’ Research Council of America” pulls up a bunch.
Consumers’ Research Council of America operates nationally. For proof, try my little Google search trick inserting any city in the country you want.
The reason I know something about this is that I wrote up Consumers’ Research Council of America and its m.o. in 2009 for Forbes.com. You can read that story by clicking here. From my further research, it doesn’t seem that things have changed too much.