With Election Day just six weeks off, the presidential race is a dead heat. That’s especially true here in Nevada, that giant morass of mountains, desert and casinos considered one of the Seven Swing States. The latest poll, from Emerson College/The Hill, shows Democrat Kamala Harris and Republican Donald J. Trump tied at 47% each for the Silver State’s six electoral votes. The candidates clearly need all the local influencers they can get to proclaim their virtues as loudly as possible.
Which is why a legal notice buried at the bottom of page 5-G in yesterday’s Las Vegas Review-Journal, the state’s most formidable newspaper and a long-time bullhorn for Trump, spells big local trouble for The Donald. The notice was the paper’s legally required once-a-year sworn statement of circulation.
The data showed that the RJ‘s paid print circulation has fallen to its lowest level in six decades! Even including digital subscriptions, the total paid circulation is the lowest in five decades!
Put another way, less than 7% of the households in the RJ’s main market area of Clark County–home to an overwhelming 78% of Nevada’s population–will be directly exposed to the RJ‘s loud clamor of editorials, cartoons and columns beating the drum for the one-time President. Six decades ago, such a din would have reached 60% of the households. Continue reading