Las Vegas ‘What Happens Here’ slogan is a recent PR invention

What Happens HereWho hasn’t heard the saying about Las Vegas, “What Happens Here, Stays Here”? It conjures up all kinds of local illicit and unfaithful pursuits, a bug light for those so inclined. In the process of relocating from Seattle to Las Vegas for family reasons (honest!), I thought the slogan was of historically long standing. You know, along the lines of “The City That Never Sleeps” for New York City or “First in War, First In Peace, Last in the American League” for Washington, D.C.

How wrong I was. It turns out the slogan was flat-out made up 13 years by a Las Vegas ad agency hired to devise a new marketing campaign for the city. I guess the presence of world-class entertainment, 40,000-plus slot machines and nearby legal prostitution wasn’t enough. Continue reading

Share on Facebook