The Las Vegas Convention and Visitors Authority finally has gotten rid of the catchy, wildly successful marketing slogan that made up in cheekiness what it lacked in truth. I am referring, of course, to “What Happens Here, Stays Here,” which the taxpayer-funded promotional agency rolled out in 2003 to emphasize, I suppose, the adult freedom found in Sin City.
In its place, formally unveiled last month and touted in a network ad before yesterday’s Super Bowl LIV, is a subtle modification: “What Happens Here, Only Happens Here.” Frankly, I don’t know if this will be as successful. But at least it will have the advantage of being more true.
However, that could be a double-edged sword. It might emphasize events occurring here that other places wouldn’t want at all, like Britney Spears’ 55-hour marriage in 2004. Or, tragically, the 2017 massacre along the Las Vegas Strip that killed 58 and injured more than 500–most of them tourists–the deadliest mass shooting by one person in U.S. history.
As visitors to this space know, I have been spoofing the former slogan for years since becoming New To Las Vegas. Under the running title, “It Didn’t Stay Here,” I recounted story after story of folks getting in trouble elsewhere for something that happened in Las Vegas. You can see a list elsewhere on this page. In my view Las Vegas is quite the bug light for mischief. Continue reading